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iBe TSE hires payments expert Masha Cilliers as Specialist Partner

By iBe TSE News -

iBe TSE News

As featured in City AM's City Moves

Consulting firm iBe TSE has hired well known payments executive Masha Cilliers as Specialist Partner. She brings over two decades of experience, which the company aims to utilise for key clients facing digital disruption in the financial services industry. At iBe TSE, Masha will be responsible for driving the Merchant, Acquirer and Payment Service Provider payment strategy and innovation services as well as growing the company’s exposure to ecommerce related sectors such as Fraud Management, Cyber Security and Authentication.


Commenting on joining the pan-European financial services and digital consulting firm Masha said, “I'm very thrilled to be joining iBe TSE at a time when the payments industry is undergoing unprecedented change. Digital disruption, customer relationships, security, new products and platforms fuelled by new technologies are all challenging the industry to evolve and to continue to meet changing global demands. Joining one of Europe’s specialist financial services and payments consulting firms and helping clients work through this disruption is an interesting opportunity and I am both passionate and excited about it.”


Prior to joining iBe TSE, Masha held a number of senior appointments in both advisory firms and within the payments industry big names. Her core focus is within online and mobile commerce and she has a track record developing regional and cross-border payment businesses across channels.


As a consultant, Masha has delivered strategy and product consultancy for several large international merchants, fintech startups and payment companies. Masha played key strategic management roles at DataCash (MasterCard), GlobalCollect (Ingenico) and CyberSource (Visa) where she established and grew new areas of the digital payments business. Before that, Masha spent five years at Microsoft where she oversaw the development of electronic and mobile payments for the company’s online sales platform in Europe and provided strategic direction and innovation for the region. Masha’s foundation in the payments industry was established over ten years at Visa International, where she was driving business development in CEMEA region and subsequently product strategy and sales of smart card programs and online commerce.


Commenting on the new appointment, iBe TSE CEO Francesco Scarnera commented, “Masha has a strong track record of developing programs from concept through to successful delivery. I am delighted that she will bring these strategic skills, experience working across the payments spectrum, and deep client knowledge to her new role as Specialist Partner.”


iBe TSE is the UK arm of Be Think Solve Execute S.p.A. The appointment of Masha Cilliers as Specialist Partner - Payments strengthens the UK management team which is led by CEO, Francesco Scarnera. The Group also recently acquired LOC Consulting and Paystrat further bolstering its senior leadership and expertise within the financial services and payments sectors.


About iBe TSE

iBe TSE is a management consultancy for financial services organisations seeking to address digital disruption. Its experienced team works with blue chip financial institutions to ensure their change and digital ambitions deliver tangible business outcomes. It’s also invested heavily in building an innovation ecosystem, from its team of data scientists and partners in research houses to its growing network of fintech start-ups. It recently launched DrnkPay which attracted international media coverage and interest from banks and payment companies. www.ibe-disruptors.com


News & press


By iBe TSE -

  • DrnkPay: an app which connects your credit and debit cards to a breathalyser or biosensor wearable to curb inebriated spending
  • Each payment is authenticated to ensure users are under their self-imposed limit
  • 50% of UK drinking age millennials have spent money while under the influence and regretted it
  • To see DrnkPay in action, watch and download the launch video here
  • You can read about in media across the world including Daily Telegraph, London Evening Standard, The Next Web, Daily Mail and Directors Talk

Today sees the launch of the world’s first mobile payments system which stops people overspending when they are drunk.

DrnkPay, which has been developed by iBe TSE, is an app that connects the user's credit and debit cards to a breathalyser or biosensor wearable so it knows how much they have drunk and limits certain purchases if they have had too much.

1. Users link cards to the DrnkPay app (iOS and Android), then select the number of drinks they wish to have in advance (e.g. 3 pints of beer).
2. The types of payments to block are selected (e.g. bars / pubs, food, online, flights, shopping or all categories)
3. All cards are then blocked for 12 hours.
4. A breathalyser, which is connected to the system via bluetooth, is used before each purchase to authorise payment.
5. If the user is under their pre-defined limit, the relevant cards are activated and payments can be made.
6. If the user is over their limit, their cards are blocked and cannot be used.

Alternatively, if people do not want to carry around a breathalyser, they can use Quantac Tally, a wearable biosensor which constantly analyses the alcohol content in the user’s bloodstream.

The technical development for DrnkPay was carried out by Vipera, the specialist provider of mobile financial services and an iBe TSE partner. Simon Pearce, Chief Marketing Officer, said: "When we were first approached with this idea we could immediately see a benefit for the end consumer. We believe that this coming together of payments and smart devices will spur the next big payments revolution."

iBe TSE, a financial services consultancy with a pan-European blue chip client base, saw the need for the new system after research¹ revealed half of UK alcohol drinkers aged 18-34 admitted they have regretted a purchase made when drunk. Unusual examples of drunk purchases include flying lessons, a rowing club lifetime membership for someone who doesn’t row, £250 vintage Star Wars toys, 30 pairs of flip flops, a caravan and even a live chicken.

Francesco Scarnera, CEO of iBe TSE explains, “This is a problem many of us have encountered, so we decided to create a simple solution which uses the latest technology. Once you’ve hit your self-imposed limit, the app will lock your card and prevent you making further payments. It’s up to you whether to block all payments, or just certain ‘weak points’, such as takeaways, clubs, or that flight that seems like such a great idea at 4am.”

iBe TSE is currently in discussions with a number of banks and card providers about rolling the technology out to their customers within the next 12 months. The aim is for the system to be offered for free by providers looking to help their customers control their spending.

DrnkPay not only helps control spending, but also creates awareness as to how much the user is drinking. When setting up the app ahead of a night out, the user selects how many drinks they plan to have, which DrnkPay converts to units of alcohol in the background. Before every purchase, the user blows into the breathalyser, which, as it’s connected to the app, will inform the drinker how close to their limit they are before they get to the bar. This stops the user from getting carried away, and ordering more drinks than they intended.

The app includes a ‘Help me out’ feature, where users can book an emergency Uber to get home safely.

– ENDS –


  • Launch video and images can be downloaded here, feel free to use them on your site.
  • Demos are available for the media (alcohol will be provided!)

DrnkPay was born out of robust academic research on behavioural economics from Stanford and New York University. The two broad themes informing the technology are: 

1. People spend more when it’s easier to make purchases (e.g. credit cards make physical cash invisible)
Psychologist Dr Priya Raghubir (Stern School of Business at New York University) and Dr Joydeep Srivastava (Robert H Smith School of Business at the University of Maryland) wrote a widely cited paper in 2008 that revealed “people are willing to spend or pay more when they use a credit card than when using cash". 

2. Computers have the ability to change what you think and do
According to Dr B.J. Fogg, director of the Persuasive Technology Lab at Stanford University, computers can motivate you to stop smoking and persuade you to buy insurance. Fogg has coined the phrase "Captology" (an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers. Fogg has written a leading book on this topic. You can read more about designing for behaviour change with persuasive technology in this excellent Wikipedia article.


  • A DVD boxset of every Dungeons and Dragons episode, 8 years later they have only watched one episode
  • Expensive holiday, which the respondent is still paying for
  • Lifetime membership to a Rowing Club - and the respondent doesn’t row
  • Drinking game bought off Amazon
  • More alcohol
  • Gambled £1,000
  • China clock bought on eBay which cost 10 times the price to ship because it was made of china and sold by a Chinese supplier
  • Caravan
  • Flying lessons for a partner and they didn’t release they had purchased them until the morning
  • A four figure redundancy package spent in 24 hours after going down the pub, getting drunk and wasting the remainder on an expensive watch on the way home
  • Stress ball in the shape of a slice of toast with a face
  • £1,500 DJ mixer
  • Cow shaped salt and pepper shakers
  • Boat
  • £250 on three vintage Ewok Star Wars toys
  • Dog
  • Bouncy castle
  • Live chicken
  • 30 pairs of flip flops
  • Ace of Base CD


Survey conducted with OnePoll of 1,000 UK adults that drink alcohol. Survey conducted March 2017.

Hew Leith, ibe@weare10x.com / 0772 557 5183 
Sonali Makanji, s.makanji@be-tse.com / 0755 112 9418

iBe TSE is a consultancy for financial services organisations seeking to address digital disruption. Its experienced team works with blue chip financial institutions to ensure their change and digital ambitions deliver tangible business outcomes. It’s also invested heavily in building an innovation ecosystem, from its team of data scientists and partners in research houses to its growing network of fintech start-ups. It recently expanded its offering by acquiring LOC Consulting in 2016 and Paystrat in 2017. iBe TSE is part of Be Think Solve Execute S.p.A. The Group employs more than 1,000 people across Europe and is listed on the STAR segment of the Borsa Italiana with reported revenues in excess of €100m.

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By -

iBe TSE today announced that its parent company Be Think Solve Execute S.p.A has acquired a majority stake in Spanish payments strategy consultancy Paystrat. The acquisition, effective immediately, will not only enhance the financial services and digital advisory’s offering around payments, digital wallets and market intelligence, but will also strengthen iBe TSE’s presence in Spain and Portugal. It is a core part of iBe TSE’s growth strategy to establish itself as the leading payments and banking advisory in Europe.

Commenting on the acquisition, Francesco Scarnera, CEO of iBe TSE said: “Given the existing footprint in these markets of our parent company Be Think Solve Execute S.p.A, we are confident of our expansion and growth plans. This is a region of continuing growth opportunities and a priority market for us and extending our reach in Spain and Portugal further validates our commitment to Europe.

“Paystrat complements and enhances our ability to service major issuers and other payments industry players. Their high caliber team led by Luis Oliveira and Juan Vazquez and their specific expertise in Masterpass implementation, customer experience and mobile payments, ensures our clients success at meeting customer and digital banking needs.”  

Paystrat, established in 2012, is a specialist payments strategy consultancy, that supports global banks and card issuers with commercial cards portfolio optimisation, payment customer experience enhancement, and providing loyalty and digital wallet solutions. Paystrat has worked with clients including Santander, BBVA, ING and Carrefour through delivering projects for MasterCard Advisors. It has also led the development of PynGO, a self-checkout solution for restaurants based on a mobile application which was carried out for a local scheme and its partner banks. The company has built a proprietary market intelligence platform called Cardexperience, to gather and process data and information to support client understanding of industry insights in order to develop successful strategies.

Luis Oliveira, Managing Director, Paystrat added: “We are determined to replicate the success stories Be Think Solve Execute has had across Europe in Spain and Portugal and are confident that our complementing capabilities will allow us to further enhance the value we bring to our blue chip client base. Paystrat’s in-depth knowledge of the industry in our markets and the broad and disruptive approach of iBe TSE in financial services and digital ensures we can offer our clients our best.”


iBe TSE is the go-to consultancy for financial services organisations seeking to address digital disruption. Understand how people interact with your business, each other and the world around them and you can form the right technology and business partnerships in order to deliver products and services that are seamless, easy, convenient and fast. iBe TSE helps its clients do exactly that. We have an experienced team that has worked with blue chip financial institutions to ensure that their change and digital ambitions deliver tangible business outcomes. We’ve also invested heavily in building an innovation ecosystem, from our team of data scientists and partners in research houses to our growing network of FinTech start-ups and lifestyle brands. iBe TSE is part of Be Think Solve Execute S.p.A. The company employs more than 1,000 people across Europe and is listed on the STAR segment of the Borsa Italiana with reported revenues in excess of £100m.

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